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MAGES Institute of Excellence - About Us

Diploma in Communication Design

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The Communication Design program educates and trains designers for the communication needs of various industries. Emphasis is placed on the conception, creation, planning and realization of visual solutions to complex modern day problems.

The course has a strong foundation in technology and provides the skills and knowledge needed to become imaginative thinkers, refined practitioners and well-informed designers. With a distinct emphasis on understanding branding, the Diploma gives a commercial edge to budding graphic designers.

Programme Summary

Awarded By : MAGES Institute of Excellence
Duration : 12 Months (Full Time & Part Time)
Programme Layout : Full Time – 5 days a week and 5 hours a day
Part Time – 3 days a week and 3 hours a day
Note : International Students can only opt for Full Time programmes
Course Intake Dates:
16th October 2017
Graduation Criteria:
In order to file for a graduation certificate, the student must have completed and passed all the modules of the course.

Programme Highlights

Learning Beyond The Classroom
Students integrate methodology; prototyping, aesthetics, human factors, technology, materials, context and audience to develop strategies and solutions that give form to print, screen and the built environment.

Students explore the communication imperative in a commercial environment and learn how to respond confidently to design problems.

Portfolio Development
Students are guided to build their portfolio to increase their chances of employability upon graduation.Students are guided to build their portfolio to increase their chances of employability upon graduation.

Methods of Assessment
Each module will be assessed through a combination of assignment, progression test, attendance and project work.

Recommended for
Anyone who wants to build a career in design industry.

Blocks (In no particular order)

Design Fundamentals

Students will learn the Design Communication principles and design processes. Basic principles such as line, shape, composition, perspective, proportion, positive and negative space, colour theory and the semantics of colour through a variety of applied media are explored.

Typography and Branding

Students gain a familiarity with typographic terms and technologies, an understanding of classical and contemporary typographic forms, an ability to construct typographic compositions and systems. students will also explore visual identity by creating a brand and developing a system to communicate that brand across multiple platforms.

Mastering Design

Students will learn the formal, organizational, and craft aspects of publication design.students will also explore integrated approach to branding and visual communication as well as the various structural and production aspects of packaging design.

Course Modules

DCD101

Design Basics

DCD101: Design Basics

This module provides theoretical and practical exercises to introduce students to the elements and principles of design, 3D Design, and color theory. Scale, form, line, color, texture, and pattern will be studied in conjunction with the principles of balance, harmony, rhythm, emphasis, focus, proportion, and contrast.

DCD102

Digital Imaging

DCD102: Digital Imaging

This module introduces students to the digital tools necessary for communication design. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to other art and design processes.

DCD103

Typography Essentials

DCD103: Typography Essentials

Typography is the art of organizing letters in space and time. Students gain familiarity with typographic terms and technologies, an understanding of classical and contemporary typographic forms, an ability to construct typographic compositions and systems, and an appreciation of typography as an expressive medium that conveys aesthetic, emotional and intellectual meaning.

DCD104

Advanced Typography

DCD104: Advanced Typography

Building on the fundamentals of typographic form and function, this module extends and applies basic vocabulary and understanding to more complex problems that address typographic hierarchy, context, sequence and gestalt. Through a focused series, students explore how typography behaves across media.

DCD105

Visual Identity - Branding and Design Systems

DCD105: Visual Identity - Branding and Design Systems

Design, typeface, color, photography, imagery, text, composition and style come together to form a perceived “brand” for businesses, products and individuals. In this module, students will explore visual identity by creating a brand and developing a system to communicate that brand across multiple platforms.

DCD106

Design Studio I - Web and Mobile Devices

DCD106: Design Studio I - Web and Mobile Devices

This module introduces students to techniques associated with the design and implementation of web sites and pages. Students are introduced to aspects of coding and other software based techniques for generating and managing simple web sites. Design skills for using and interacting with mobile devices are also explored.

DCD107

Publication Design for Print and Digital Media

DCD107: Publication Design for Print and Digital Media

This module stresses on the research, development, organization, design and presentation of a document, such as a journal, annual report or a large publication. This unit explores the fornal, organisation and craft aspects of publication design.

DCD108

Design Studio II- Packaging

DCD108: Design Studio II- Packaging

This module introduces students to the principles of packaging design and develops research, conceptual and implementation abilities. This module introduces the importance of an integrated approach to branding and visual communication as well as the various structural and production aspects of packaging design.

DCD109

Design Portfolio

DCD109: Design Portfolio

Under faculty supervision, students will review, revise, and refine previous deliverables based on peer and faculty evaluation, and create a portfolio that demonstrates a mastery of industry standards and expectations. The student will present and discuss their portfolio of work to an audience/ jury.

DCD110

Capstone Studio Practice

DCD110: Capstone Studio Practice

The Capstone Studio Practice is a research-based module that integrates concepts and work from throughout the program. Students are expected to integrate skills, knowledge, and creativity to produce a project that will showcase professional expertise in a chosen career field. Note: Internship is not mandatory in this module. The international student would be allowed to take up internship only upon having the valid work pass as per the Ministry of Manpower requirement.

Career Opportunities

Graphic Designer

A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.

Branding Designer

The role of a brand designer combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyse market trends and formulate strategies to reach consumers. They also design and produce the projects and materials that satisfy the needs of their businesses. These materials can include logos, fonts, color palettes and more.

Package Designer

Package designers work with clients and creative teams to develop eye-catching, cost-effective and safe packaging for products. They usually brainstorm, sketch and re-design their concepts based on client needs.

Art Director

The Role of an Art Director is to Confer with clients to determine objectives, budget, background information and presentation approaches. Work with department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

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Entry Requirements

1. Intake Consideration

Applicants must have a passion for creation, a love of media and entertainment, and willingness to strive for good results.

2. Age

16 years old or above (based on date of birth) at point of start class.

3. Academic Qualifications for Diploma Intake

Local Students

GCE ‘A’ Level with minimum passing grade “E” or

Obtained C6 in any of 3 GCE ‘O’ Level subjects or Certificate Level or NITEC have to complete MAGES Foundation Course (SC122-Basic Drawing) for the relevant programme prior to entry into selected Diploma courses. Exceptions for the foundation programme may be granted on a case-by-case.

Mature Candidates Entry

Applicants must be at least 21 years of age with 2 years working experience

International Students

GCE ‘A’ Level or

Applicants should have passed a minimum of 12 years senior high school education with proof of pass in English. Student has to pass all subjects with the required averaged score of 65%. or

3 GCE ‘O’ Level passes or Certificate Level or NITEC have to complete MAGES Foundation Course (SC122-Basic Drawing) for the relevant programme prior to entry into selected Diploma courses. Exceptions for the foundation programme may be granted on a case-by-case.

Minimum of 10 years senior high school education with proof of pass in English have to complete MAGES Foundation Course for the relevant programme prior to entry into selected Diploma courses. Student has to pass all subjects with the required averaged score of 65%. [Ref: Student has to pass all subjects with the required averaged score as below: Indonesia: Year 11 with an average 65%; Sri Lanka: Year 10 Pass; India: Year 10 Pass Vietnam: Year 11 with an average 65%; Myanmar: Year 11 Pass; China: Year 11 with an average 65% ; Others: Year 11 with an average 65% ]

4. English Proficiency

Local Students

GCE ‘O’ Level English - Requires a minimum of C6 English grade

Pass interview with the Academic Director and assessment by Academic Board (if student does not meet the above English requirement)
International Students

IELTS 5.5

Other equivalent qualifications where the medium of instruction is English

Student may attend additional English classes and pass at the equivalent of upper intermediate level (if student does not meet any of the above English requirements).

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