This module provides theoretical and practical exercises to introduce students to the elements and principles of design, 3D Design, and color theory. Scale, form, line, color, texture, and pattern will be studied in conjunction with the principles of balance, harmony, rhythm, emphasis, focus, proportion, and contrast.
Diploma in Communication DesignSpeak with an Advisor
The Communication Design program educates and trains designers for the communication needs of various industries. Emphasis is placed on the conception, creation, planning and realization of visual solutions to complex modern day problems.
The course has a strong foundation in technology and provides the skills and knowledge needed to become imaginative thinkers, refined practitioners and well-informed designers. With a distinct emphasis on understanding branding, the Diploma gives a commercial edge to budding graphic designers.
Course Intake Dates: 19th of Feb 2018
Programme HighlightsLearning Beyond The Classroom
Students integrate methodology; prototyping, aesthetics, human factors, technology, materials, context and audience to develop strategies and solutions that give form to print, screen and the built environment.
Students explore the communication imperative in a commercial environment and learn how to respond confidently to design problems.
Students are guided to build their portfolio to increase their chances of employability upon graduation.Students are guided to build their portfolio to increase their chances of employability upon graduation.
Methods of Assessment
Each module will be assessed through a combination of assignment, progression test, attendance and project work.
Anyone who wants to build a career in design industry.
Articulation To Degree
BFA in Graphic Design
Students will learn the Design Communication principles and design processes. Basic principles such as line, shape, composition, perspective, proportion, positive and negative space, colour theory and the semantics of colour through a variety of applied media are explored.
Typography and Branding
Students gain a familiarity with typographic terms and technologies, an understanding of classical and contemporary typographic forms, an ability to construct typographic compositions and systems. students will also explore visual identity by creating a brand and developing a system to communicate that brand across multiple platforms.
Students will learn the formal, organizational, and craft aspects of publication design.students will also explore integrated approach to branding and visual communication as well as the various structural and production aspects of packaging design.
DCD101: Design Basics
DCD102: Digital Imaging
This module introduces students to the digital tools necessary for communication design. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to other art and design processes.
DCD103: Typography Essentials
Typography is the art of organizing letters in space and time. Students gain familiarity with typographic terms and technologies, an understanding of classical and contemporary typographic forms, an ability to construct typographic compositions and systems, and an appreciation of typography as an expressive medium that conveys aesthetic, emotional and intellectual meaning.
DCD104: Advanced Typography
Building on the fundamentals of typographic form and function, this module extends and applies basic vocabulary and understanding to more complex problems that address typographic hierarchy, context, sequence and gestalt. Through a focused series, students explore how typography behaves across media.
Visual Identity - Branding and Design Systems
DCD105: Visual Identity - Branding and Design Systems
Design, typeface, color, photography, imagery, text, composition and style come together to form a perceived “brand” for businesses, products and individuals. In this module, students will explore visual identity by creating a brand and developing a system to communicate that brand across multiple platforms.
Design Studio I - Web and Mobile Devices
DCD106: Design Studio I - Web and Mobile Devices
This module introduces students to techniques associated with the design and implementation of web sites and pages. Students are introduced to aspects of coding and other software based techniques for generating and managing simple web sites. Design skills for using and interacting with mobile devices are also explored.
Publication Design for Print and Digital Media
DCD107: Publication Design for Print and Digital Media
This module stresses on the research, development, organization, design and presentation of a document, such as a journal, annual report or a large publication. This unit explores the fornal, organisation and craft aspects of publication design.
Design Studio II- Packaging
DCD108: Design Studio II- Packaging
This module introduces students to the principles of packaging design and develops research, conceptual and implementation abilities. This module introduces the importance of an integrated approach to branding and visual communication as well as the various structural and production aspects of packaging design.
DCD109: Design Portfolio
Under faculty supervision, students will review, revise, and refine previous deliverables based on peer and faculty evaluation, and create a portfolio that demonstrates a mastery of industry standards and expectations. The student will present and discuss their portfolio of work to an audience/ jury.
Capstone Studio Practice
DCD110: Capstone Studio Practice
The Capstone Studio Practice is a research-based module that integrates concepts and work from throughout the program. Students are expected to integrate skills, knowledge, and creativity to produce a project that will showcase professional expertise in a chosen career field. Note: Internship is not mandatory in this module. The international student would be allowed to take up internship only upon having the valid work pass as per the Ministry of Manpower requirement.
A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.
The role of a brand designer combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyse market trends and formulate strategies to reach consumers. They also design and produce the projects and materials that satisfy the needs of their businesses. These materials can include logos, fonts, color palettes and more.
Package designers work with clients and creative teams to develop eye-catching, cost-effective and safe packaging for products. They usually brainstorm, sketch and re-design their concepts based on client needs.
The Role of an Art Director is to Confer with clients to determine objectives, budget, background information and presentation approaches. Work with department heads to discuss client requirements and presentation concepts and to coordinate creative activities.