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Specialist Diploma in Motion Graphics Design

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From its humble beginnings in flipbooks and zoetropes, Motion Graphic Design has evolved with today’s media and technology—extending beyond simple typography and image placement. The Specialist Diploma in Motion Graphic Design is an 8-month programme that allows students who have graduated from related fields such as Graphic Design, Visual Communications a chance to supplement what they have already learnt with the knowledge needed to jumpstart their career as a Motion Graphic Designer.

This course encourages students to enhance their creative talent and sharpen their technical knowledge. Specialist diploma students will be able to produce professional attention grabbing communication design for films, TV, and the Web. The course covers modules in the application of story telling, typography, advertising, broadcast design, digital compositing and design entrepreneurship. Students will also get a chance to build their portfolio through the capstone project.

Programme Summary

Awarded By : MAGES Institute of Excellence
Duration : Full Time – 8 Months
Part Time – 11 Months
Programme Layout : Full Time – 5 days a week and 5 hours a day
Part Time – 3 days a week and 3 hours a day
Note : International Students can only opt for Full Time programmes
Course Intake Dates:
22 May, 2017
Graduation Criteria:
In order to file for a graduation certificate, the student must have completed and passed all the modules of the course.

Programme Highlights

Capstone studio practice
This is a research based module that integrates concepts and work through the program. Students are expected to integrate knowledge, creativity to produce a project that will showcase professional expertise in a chosen career field. Students can choose to work on the individual project or live project mentored by the industry partners at the campus of company.
*International students may choose to not do this module as the student will be allowed to take up internship only upon having the valid work pass as per Ministry of Manpower requirement.

Portfolio Development
Students are guided to build their portfolio to increase their chances of employability upon graduation.

Methods of Assessment
Each module will be assessed through a combination of assignment, progression test, attendance and project work.

Blocks (In no particular order)

Mo Graph Fundamentals

Students will learn the theory and production of animated 2D graphical elements for multiple platforms. Concept, research, design and pre-production techniques for motion graphics projects are covered, focusing on animating with typography, graphic symbols, shapes, and color. Students will also explore creative design process behind elective and memorable advertising.

Dynamic Typography

Students will learn to develop time / movement-related projects using semantic typography with the objective of enhancing visual form, meaning and communication. Students will also learn cutting edge industry techniques, primarily focusing on an 3D Software and its uses in the motion graphics industry.

Mastering Production for Broadcast Design

Students will high-end digital multi-layering and digital compositing techniques. Students will learn how to acquire and integrate aesthetically driven live-action imagery into broadcast or visual effects projects utilizing a wide range of media formats.

Course Modules

MGD107

Motion Design I

MGD107: Motion Design I

This course introduces the theory and production of animated 2D graphical elements for multiple platforms. Concept, research, design and pre-production techniques for motion graphics projects are covered, focusing on animating with typography, graphic symbols, shapes, and color. Design projects are analyzed according to their conceptual and graphical composition, and are developed to effectively and creatively communicate a message to a specific audience.

MGD201

Advertising Design

MGD201: Advertising Design

Advertising Design provides insight and practice in the creative design process behind elective and memorable advertising. This module examines strategies for developing and directing a media mix across a variety of print and online formats and for designing messages which reflect both audience and client “contact” relationships. Emphasis will on the design and presentation of a series of portfolio-ready advertising campaigns for actual client use.

MGD202

3D for Designers

MGD202: 3D for Designers

Motion Graphics is the convergence of art, design, motion, and technology. Students will learn cutting edge industry techniques, primarily focusing on an 3D Software and its uses in the motion graphics industry. In addition to a strong 3D element, the course will also focus on the integration of type, design, and audio.

MGD203

Motion Design II

MGD203: Motion Design II

This module is aimed at expanding the student's typographic vocabulary through the use of time-based composition, sound and animation. Students will develop a time / movement-related projects using semantic typography with the objective of enhancing visual form, meaning and communication. Rhythmic and expressive use of type in motion explores varying type size, weight, spatial relationships, form/counter form, and movement within a word, while preserving sound typographic principles.

MGD204

Digital Compositing

MGD204: Digital Compositing

This course introduces high-end digital multi-layering. Techniques and aesthetic issues are explored to produce time-based imagery. Students acquire and integrate aesthetically driven live-action imagery into broadcast or visual effects projects utilizing a wide range of media formats.

MGD205

Art Direction II

MGD205: Art Direction II

Students build on skills and processes learned in previous design courses to conceive and produce multifaceted Design campaigns. This Advanced Art Direction module Students Learn how to manage a project, develop an Agenda, Conduct a Meeting, and work in Groups – Experiences that Simulate a real – world studio, TV Station or Advertising Agency. Students will Gain Creative Direction Skills and Project Management Skills by executing a project for a real-world Client. Students Experience and explore the business aspects of design, investigating effective ways to work in a project based team environment.

MGD206

Design Entrepreneur

MGD206: Design Entrepreneurship

Module hours: Contact hours 24 hours, Practice 16 hours, Total 40 hours
Module Code: MGD206
Credit Weight: 20
This course addresses the essentials of entrepreneurship. Business organization, business plans and proposals, as well as ethical and legal issues will be discussed. Additionally, this course focuses on the fundamentals of profitability. Students will learn how to take a business idea, assess that idea, and develop an appropriate business model, and will create a plan to conduct a feasibility analysis for the idea that you developed.

MGD207

Senior Design Portfolio

MGD207: Senior Design Portfolio

Under faculty supervision, students will review, revise, and refine previous deliverables based on peer and faculty evaluation, and create a portfolio that demonstrates a mastery of industry standards and expectations. The student will present and discuss their portfolio of work to an audience/jury.

MGD208

Capstone Studio Practice

MGD208: Capstone Studio Practice

The Motion Graphic Design Capstone Studio Practice is a research-based module that integrates concepts and work from throughout the program. Students are expected to integrate skills, knowledge, and creativity to produce a project that will showcase professional expertise in a chosen career field. Student can choose to work on the individual project or live project mentored by the industry partners at MAGES campus or at the company. If the student is working at the company for the duration of the module then it would be treated as internship.

Career Opportunities

Graphic Designer

A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.

Art Director

The Role of an Art Director is to Confer with clients to determine objectives, budget, background information and presentation approaches. Work with department heads to discuss client requirements and presentation concepts and to coordinate creative activities

Motion Graphics Artist

Motion graphics artists create animated 2- and 3-dimensional images. Artists use video and animation to give the impression of action through changing images. Work is produced for media, such as the Internet, television, and film.

Storyboard Artists

Storyboard Artists illustrate the narrative and draw panels to demonstrate action. Storyboard artists usually work hand-in-hand with animation and/or filmmaking teams to help map out a story from start to finish long before work starts.

Animators -2D/3D

Primary Role of Animators in 2D/3D computer animation produces 2D/ three-dimensional images which create the illusion of movement.

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Entry Requirements

1. General Interest

Intake Consideration: Applicants must have a passion for creation, a love of media and entertainment, and willingness to strive for good results.

2. Age

Minimum Age: 18 years old or above (based on date of birth) at point of start class

3. Academic Qualifications for Diploma Intake:

Local Students

Diploma holders from local Polytechnics in Graphic Design related courses or equivalent design related qualification would be considered. Or

Higher NITEC (Graphic Design/ Design related programmes)

Mature Candidates Entry

Applicants must be at least 21 years of age with 2 years working experience

International Students

Diploma holders in Graphic Design related courses or equivalent design related qualification would be considered. Or

Degree holders in Graphic Design related courses or equivalent design related qualification would be considered.

For all students who have not studied English up to senior high level would need to complete the following:

4. English Proficiency

Local Students

GCE ‘O’ Level English

English grade of D7 required for Graphic Design related courses.

Other programmes requires a minimum of C6 English grade

Pass interview with the Academic Director and assessment by Academic Board (if student does not meet the above English requirements).

International Students

IELTS 5.5

Other equivalent qualifications where the medium of instruction is English

Student may attend additional English classes and pass at the equivalent of upper intermediate level (if student does not meet any of the above English requirements)

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