Exploring Social AR Marketing: Engaging Consumers with Immersive Experiences

Exploring Social AR Marketing: Engaging Consumers with Immersive Experiences

For anyone wanting to enter the world of marketing, the topics to understand used to be ‘brand loyalty’, ‘sales volume’, and ‘market research’. But any marketer that wants to distinguish themselves these days has a new challenge. You need to keep up with the trends of how technology is influencing marketing, especially with Social AR.

Features like AR (augmented reality) and marketing via influencers on social media have become the norm—and integral to many companies success. So, how familiar are you with this and do you want to learn skills that will help set a marketing campaign apart from the rest?


We discuss important perspectives of this new approach to advertising.


From Online Shopping to Social Shopping

Instead of brick-and-mortar stores, more and more people are using online shopping as their go-to shopping method. It’s been a growing trend, with experts believing e-commerce sales can grow as much as 10% per year.

However, there’s a new trend becoming a major role player for those offering goods online. It’s called social shopping, which refers to the activity of buying an item found on a social media platform, rather than by browsing a specific vendor’s website.

With social shopping, the content will instantly navigate to a product page if buyers decide to click. In 2021, this type of selling already carried a value of over $36 billion in the US.

This makes the quality of any company’s social media content especially important. If sellers don’t impress with what they deliver to these social media communities, they’ll lose sales!


Tech That Benefits Marketing

Luckily, there is a lot of technology that marketers can utilize to upscale their content. Consider the following:


Features of a Quality, Modern Marketing Campaign

Of course, certain elements of marketing will always apply. But do take note of what modern marketing campaigns should incorporate to really make an impact online.


Market Research

Whether you’re writing a product description or adding text to a video, market research is essential. The information you cover must speak to the end-user’s needs in order to be relevant. These days, you also need to consider the target audience’s needs in terms of:


Communication Channels

Since people are spending excessive amounts of time on social media, companies must consider it as an advertising marketplace. Through social selling you can gather many more leads than usual and simplify shopping. Remember, for a society who is used to fast food and quick access to information, making shopping quick and easy will also lead to higher engagement.


Also review who you choose as spokesperson for your brand. It’s always valuable to partner with other respected brands, but these days many demographics follow influencers on social media when they need advice. Finding someone to showcase a service or product on Instagram is usually money well spent.


AR and VR Elements

VR and AR marketing can build trust in the product, because the buyer has a much better idea of what he or she is getting for the price they’re paying. Thanks to immersive experiences, there’s a much higher likelihood of them committing to the purchase.

People may even prefer shopping from vendors who provide AR marketing features, whether on a website or as part of social shopping. This is because they feel they’re making more informed decisions when spending their money.

As a result, having AR and VR experiences as part of any marketing campaign is swiftly becoming a non-negotiable element. Designing for AR based ads is a feature advertising teams must cater and budget for.

Note: as mentioned, do research to ensure your specific audience is comfortable using this advanced technology for shopping purposes.


Who Will Fill the Gap?

It’s clear how valuable insight into modern technology like AR can be to boost companies’ sales. An immersive experience facilitated by this type of technology can lead to more customer engagement that usually results in much higher sales. However, having knowledge of this tech hasn’t been a traditional feature of marketing teams.

Now, thanks to the developments in the current advertising industry, those with a passion for design have more career opportunities. Even for those interested in game development and AR/VR courses there may be interesting applications of the knowledge they acquire.

Apart from catering for the entertainment industry—a common niche for AR and VR applications—students that have completed and AR course of similar training can enter the exciting world of marketing. Thanks to valuable skills the modern advertising world desperately needs, finding a position may be much easier than one thinks.


Final Thoughts

Being ready for the future of marketing may require an entire overhaul of the industry, but also an adjustment in the training new hopefuls need to go through.

Having a skillset of understanding the audience, along with AR marketing or knowing how to use XR immersive elements to create mind-blowing social selling content could be the X-factor that gets a rookie a job. Also, having such a person on the team could be the USP for marketing companies, that gets clients to trust them with future campaigns.

AR filters are transforming the landscape of Social Media marketing, and you have the opportunity to join this groundbreaking revolution. Discover in our upcoming blog post how you can craft your very own filter. To delve deeper into this topic, we invite you to read our next article: How to get started in creating your own AR Filters for Social Media

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